Rae Line Boats began in the early 1990s with Peter Rae, the company's namesake, manufacturing small award-winning twin hull dinghies for the New Zealand market alongside fiberglass repair work under the Rae Line brand. In May 1998, Peter Rae partnered with Ian Williamson to form Rae Line Ltd and secured a contract to build Sea Ray boats under license for the New Zealand, Australian and South Pacific markets. Over the years, Rae Line produced multiple Sea Ray models under this agreement until Sea Ray withdrew in 2006, after which Rae Line continued to manufacture these models under their own brand.

Rae Line launched its first new model, the 186 C cuddy cabin, which was well-received for its quality and innovative four-stroke stern drive power. They also upgraded existing models and expanded their range, including the release of custom features and new build models like the 205 OB bowrider.

The company has a strong emphasis on:

• Meticulous boatbuilding with high-quality materials, strict testing, and attention to fit and finish.
• Delivering consistent high performance and reliable boats.
• Exceptional quality outcomes backed by skilled craftsmanship.
• Dedicated customer service ensuring timely support and issue resolution.

Rae Line experienced a slowdown during the 2008 global recession but revitalized operations in 2011 with a new team, including Rhys Williamson, and continues to develop innovative, premium sports boats with a commitment to quality and customer satisfaction.